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IPO ·
BSE, NSE
Purple Style Labs Ltd
Listed
Incorporated in August 2015, Purple Style Labs Limited is a multi-brand luxury omni-channel fashion platform operating under Pernia’s Pop-Up Shop (PPUS), offering a curated portfolio of luxury fashion products across womensw
Issue details
Price band
₹546 – ₹575
Face value
₹10
Lot size
26 shares
Minimum investment
₹14,950
Issue size
₹680.00 Cr
Fresh issue
₹680.00 Cr
Offer for sale
—
Issue type
Book Built
Exchange
BSE, NSE
Key dates
Opens
31 Aug 2026
Closes
2 Sep 2026
UPI mandate cut-off
5:00 PM on 2 Sep 2026
Allotment
3 Sep 2026
Refunds
4 Sep 2026
Shares in demat
4 Sep 2026
Listing
7 Sep 2026
Subscription and listing
Subscription
1.19x
Listing price
₹535
Registrar
Kfin Technologies Ltd
Lead manager
Axis Capital, IIFL Capital Services
Subscription by category
Total
1.19x
Total applications
61,333
Anchor investors
Amount raised
₹306.00 Cr
Bid date
28 Aug 2026
50% lock-in ends
2 Oct 2026
Rest lock-in ends
1 Dec 2026
Listing day
Issue price
₹575
Open
₹535.00
High
₹588.90
Low
₹515.85
Day close
₹568.55
Listing gain at open
-6.96%
Issue structure
Shares reserved per category and share of the total issue
QIB
88,69,566
75.00%
Anchor Investor
53,21,739
45.00%
QIB (Ex. Anchor)
35,47,827
30.00%
NII
17,73,912
15.00%
bNII > ₹10L
11,82,608
10.00%
sNII < ₹10L
5,91,304
5.00%
Retail
11,82,608
10.00%
Total
1,18,26,086
100.00%
Finaccle’s quick read
Avoid
FY26 income up 15%, loss in FY26.
A rules-based screen of growth, margins, debt and valuation, built from the offer document and data on Chittorgarh.com. It is for information only and is not investment advice or a recommendation to buy or sell. Read the RHP and speak to a SEBI-registered adviser before you apply.
About the company
Incorporated in August 2015, Purple Style Labs Limited is a multi-brand luxury omni-channel fashion platform operating under Pernia’s Pop-Up Shop (PPUS), offering a curated portfolio of luxury fashion products across womenswear, menswear, jewellery, accessories and kidswear, with a focus on wedding and occasion wear. The Company sources products from 1,109 active designer brands as of March 31, 2026, including Seema Gujral, Anushree Reddy, Amit Aggarwal and Rohit Gandhi & Rahul Khanna.
Founded
Promoters
Promoter holding
Financial performance
Period
PAT
ROE
—
ROCE
-23.56%
Debt / equity
—
PAT margin
-51.16%
P/E post issue
-ve
Market cap
₹4,639.63 Cr
Use of IPO money
Investment in wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, and back-end offices in India
₹371.13 Cr
Funding towards sales and marketing expenses to be incurred by the Company
₹138.90 Cr
General Corporate Purposes
₹103.13 Cr
Issue Expenses
₹66.84 Cr
Strengths
✓
Multi-brand omni-channel luxury platform with a wide portfolio of products and strong designer relationships
✓
Omni-channel business model focused on operational efficiency
Risks to watch
!
Loss-making in FY26
!
Thin PAT margin of -51.16%
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Last updated:
Information is compiled from exchange notices and the company’s offer document. It is for general information only and is not investment advice or a recommendation to apply. Read the prospectus before investing.